Customers' help-seeking propensity and decisions in brands' self-built live streaming e-commerce : a mixed-methods and fsQCA investigation from a dual-process perspective
Year of publication: |
2023
|
---|---|
Authors: | Wang, Dongyi ; Luo, Xin ; Hua, Ying ; Benitez, Jose |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-15
|
Subject: | Dual processing | fsQCA | IT affordance | Live streaming e-commerce | Mixed-method |
-
Big data analytics and firm performance : findings from a mixed-method approach
Mikalef, Patrick, (2019)
-
Live streaming : pushing limits of hospitality and tourism online experiences
Hua, Nan, (2023)
-
Multilokales Wohnen in der Schweiz: ein Forschungsprojekt
Duchêne-Lacroix, Cédric, (2020)
- More ...
-
Cheng, Xusen, (2021)
-
Benitez, Jose, (2019)
-
Does techno-invasion lead to employees' deviant behaviors?
Chen, Yang, (2022)
- More ...