Customers' imprint about cause related marketing driven through experiential marketing
Y. Ramkishen, Wankhede Abha
| Year of publication: |
2019
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|---|---|
| Authors: | Ramkishen, Y. ; Abha, Wankhede |
| Published in: |
Analele Universitătii Dunărea de Jos Galaţi. - Galaţi : [Verlag nicht ermittelbar], ISSN 2344-441X, ZDB-ID 2595656-5. - Vol. 25.2019, 1, p. 42-47
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| Subject: | Experiential Marketing | Experiential Branding | Cause Related Marketing | Brand Experience | Consumer Loyalty | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management | Event-Marketing | Event marketing | Marketing | Cause-Related Marketing | Cause-related marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.35219/eai158404096 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285144