Customers' intention towards O2O food delivery service under the different characteristic of customer group : a case study of Suzhou Industrial Park
Year of publication: |
2020
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Authors: | Chang, Victor ; Zheng, Nanjun ; Shi, Yujie |
Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 19.2020, 4, p. 391-417
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Subject: | customer preference | the multivariate logistic research model | targeting customer group |
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