Customers' learning process during product customization : the case of online configuration tool kits
Eric Stevens, Elodie Jouny-Rivier
| Year of publication: |
2020
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|---|---|
| Authors: | Stevens, Eric ; Jouny-Rivier, Elodie |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 6, p. 1-12
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| Subject: | Configuration tool kit | Customization | Experiential learning theory | Learning process | Product configurator | Technology acceptance model | Lernprozess | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Lernen | Learning | Mass Customization | Mass customization | Lernende Organisation | Learning organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2020.103347 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293432