Customers' online interaction experiences with fashion brands : e-information and e-buying
Year of publication: |
2017
|
---|---|
Authors: | Loureiro, Sandra Maria Correia ; Amorim, Marlene |
Published in: |
E-business : state of the art of ICT based challenges and solutions. - Rijeka, Croatia : InTech, ISBN 978-953-51-2884-7. - 2017, p. 81-97
|
Subject: | Mode | Fashion | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Markenimage | Brand image |
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