Customers' online shopping intention by watching AI-based deepfake advertisements
Year of publication: |
2023
|
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Authors: | Sivathanu, Brijesh ; Pillai, Rajasshrie ; Metri, Bhimaraya |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 1, p. 124-145
|
Subject: | Deepfake video advertising | Information manipulation | Media richness | Online shopping intention | Perceived trust | Personalization | PLS-SEM | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
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