Customers' participation in product development through crowdsourcing : issues and implications
Year of publication: |
2013
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Authors: | Djelassi, Souad ; Decoopman, Isabelle |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 5, p. 683-692
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Subject: | Open business model | Crowdsourcing | Value co-creation | Customer participation | Kundenintegration | Customer integration | Geschäftsmodell | Business model | Betriebliche Wertschöpfung | Value creation | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development |
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