Customers' preference with referance to Ab Jeevan Abhaya Scheme of Andhra Bank Medavakham, Chennai
Year of publication: |
2014
|
---|---|
Authors: | Saroja, R. ; Neelamegan, P. ; Padma, P. S. |
Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 11.2014, 1/2, p. 301-310
|
Subject: | Bank | Savings account | Customer's preference | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Sparen | Savings | Beziehungsmarketing | Relationship marketing |
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