Customers' prior knowledge in the servitization of traditional handicrafts
Year of publication: |
2023
|
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Authors: | Ho, Bach Quang |
Published in: |
Businesses. - Basel, Switzerland : MDPI, ISSN 2673-7116, ZDB-ID 3063751-X. - Vol. 4.2024, 1, p. 53-63
|
Subject: | service experience | servitization | handicraft | services marketing | consumer behavior;experiential marketing | information search | prior knowledge | business model | customer satisfaction | Konsumentenverhalten | Consumer behaviour | Geschäftsmodell | Business model | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality |
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