Customers' relationship expectations and costs as segmentation variables : preliminary evidence from banking
Year of publication: |
2011
|
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Authors: | Dimitriadis, Sergios |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 4, p. 294-308
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Subject: | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing | Nutzen | Utility | Kosten | Costs | Marktsegmentierung | Market segmentation | Privatkundengeschäft | Personal banking | Griechenland | Greece |
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