Customization competition between branded firms : continuous extension of product line from core product
Year of publication: |
2013
|
---|---|
Authors: | Takagoshi, Noritsugu ; Matsubayashi, Nobuo |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 225.2013, 2 (01.03.), p. 337-352
|
Subject: | Theorie | Theory | Markenführung | Brand management | Wettbewerb | Competition | Markenartikel | Brand | Fertigungsprogramm | Master production schedule | Beziehungsmarketing | Relationship marketing |
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