Customization : Ideal Varieties, Product Uniqueness and Price Competition

We study customization in the Hotelling model with two firms. In addition to providing ideal varieties, the perceived uniqueness of a customized product contributes independently to consumer utility. We show that only when consumer preferences for uniqueness are high customization occurs in equilibrium

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Year of publication:	2016
Authors:	Loginova, Oksana ; Wang, Xinghe Henry
Publisher:	[S.l.] : SSRN
Subject:	Theorie \| Theory \| Preiswettbewerb \| Price competition \| Produktdifferenzierung \| Product differentiation \| Konsumentenverhalten \| Consumer behaviour

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Extent:	1 Online-Ressource (9 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Economics Bulletin, Vol. 29, No. 4, pp. 2573-2581, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 3, 2009 erstellt
Classification:	D43 - Oligopoly and Other Forms of Market Imperfection ; L13 - Oligopoly and Other Imperfect Markets ; C72 - Noncooperative Games
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014045221