Customization of the online purchase process in electronic retailing and customer satisfaction : an online field study
Year of publication: |
2011
|
---|---|
Authors: | Thirumalai, Sriram ; Sinha, Kingshuk K. |
Published in: |
Journal of operations management. - Hoboken, NJ : Wiley, ISSN 0272-6963, ZDB-ID 856225-8. - Vol. 29.2011, 5, p. 477-487
|
Subject: | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
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