Customization with vertically differentiated products
Year of publication: |
2011
|
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Authors: | Loginova, Oksana ; Wang, X. Henry |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 20.2011, 2, p. 475-515
|
Subject: | Produktdifferenzierung | Product differentiation | Mass Customization | Mass customization | Preiswettbewerb | Price competition | Preismanagement | Pricing strategy | Preistheorie | Price theory | Duopol | Duopoly | Wirtschaftsmodell | Economic model |
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