Customizing products for self versus close others : the effect of intended recipient on creator perceptions of product uniqueness
Year of publication: |
2020
|
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Authors: | Yin, Jiamin ; Wang, Yansu ; Pang, Jun ; Wang, KanLiang |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 1, p. 73-87
|
Subject: | Mass customization | Intended recipient | Product uniqueness | Thoughtfulness | Self-other decision-making |
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