Cut-throat competition or justice? : consumers' responses to competitor whistleblowing from the perspective of consumer scepticism
Year of publication: |
2022
|
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Authors: | Yin, Cheng-Yue ; Bi, Nan ; Chen, Yong |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 7/8, p. 633-660
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Subject: | Competitor whistleblowing | consumer attitudes | consumer scepticism | stated reasons | whistleblowing time | Konsumentenverhalten | Consumer behaviour | Whistleblowing | Wettbewerb | Competition | EU-Staaten | EU countries |
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