Cute brand logo enhances favorable brand attitude : the moderating role of hope
Year of publication: |
2021
|
---|---|
Authors: | Septianto, Felix ; Paramita, Widya |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-9
|
Subject: | Brand logo | Cute | Hope | Potential growth | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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