Cuteness mediates the effect of happy facial expressions on empathy and charitable donations
Year of publication: |
2022
|
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Authors: | Jang, Hyunkyu |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 19.2022, 4, p. 675-689
|
Subject: | Charitable donations | Cuteness | Empathy | Facial expressions | Happiness | Fundraising | Zufriedenheit | Satisfaction | Emotion | Wohltätigkeit | Charity | Altruismus | Altruism |
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