Cynical segmentation of environmental markets : the product of marketers' dispositions or corporate demands?
Year of publication: |
1997
|
---|---|
Authors: | Prendergast, Gerard P. |
Other Persons: | Thompson, Edmund R. (contributor) |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 6.1997, 4, p. 17-34
|
Subject: | Umweltmanagement | Environmental management | Marktsegmentierung | Market segmentation | Unternehmensethik | Business ethics | USA | United States |
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