Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque
Year of publication: |
2010
|
---|---|
Authors: | Albert, Noël ; Merunka, Dwight ; Valette-Florence, Pierre |
Published in: |
Innovations. - De Boeck Université. - Vol. n° 31.2010, 1, p. 109-129
|
Publisher: |
De Boeck Université |
Subject: | brand | love | scale | brand loyalty |
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