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Dachmarkenstrategien
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Dachmarkenstrategien
Götz-Michael Müller
Year of publication:
1994
Authors:
Müller, Götz-Michael
Published in:
Markenbegriffe, Markentheorien, Markeninformationen, Markenstrategien
. - Stuttgart : Schäffer-Poeschel. - 1994, p. 499-511
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Type of publication:
Article
Language:
German
Notes:
Literaturangaben
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10002810354
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