Damage Control: Limiting the Fall-out from Deceptive Advertising
Year of publication: |
2011
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Authors: | Twomey, Katherine L ; Knight, John G ; McNeill, Lisa S |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 51.2011, 2, p. 394-404
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