Danone Branding Strategy in China
Year of publication: |
2005-11
|
---|---|
Authors: | Melewar, T C ; Badal, E ; Small, J |
Publisher: |
Henry Stewart |
Subject: | brand | valuation | equity | electronic | management | e-branding | e-tailing | international | Internet | marketing | measurement | personality | consumers | advertising | fast moving | consumer goods | FMCG | brand-building | strategy |
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