The dark side of business model innovation: an empirical investigation into the evolvement of customer resistance and the effectiveness of potential countermeasures
Year of publication: |
2022
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Authors: | Heidenreich, Sven ; Freisinger, Elena ; Landau, Christian |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 39.2022, 6, p. 824-846
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Subject: | business model innovation | customer adoption | customer resistance | marketing instruments | passive innovation resistance | Konsumentenverhalten | Consumer behaviour | Geschäftsmodell | Business model | Innovation |
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