Extent: | XVI, 320 S. Ill., graph. Darst. 21 cm, 447 g |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturangaben. - Zusätzliches Online-Angebot unter DOI 10.1007/978-3-658-02196-2 |
ISBN: | 978-3-658-02195-5 ; 3-658-02195-0 ; 978-3-658-02196-2 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014007642