Das B2B-Marketing zwischen Emanzipation und Reintegration : historische Entwicklungslinien als Ergebnis einer Zitations- und Kozitationsanalyse
Alternative title: | Is business-to-business marketing returning to its roots? |
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Year of publication: |
2013
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Authors: | Lügger, Kai |
Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 73.2013, 1, p. 51-72
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Subject: | B-to-B-Marketing | Business-to-business marketing | Branchenentwicklung | Sector development | Bibliometrie | Bibliometrics | 1972-2009 |
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