Das Conjoint-Profit-Modell im Vertriebscontrolling
von Peter Recht und Stefan Zeisel
| Year of publication: |
1997
|
|---|---|
| Authors: | Recht, Peter |
| Other Persons: | Zeisel, Stefan (contributor) |
| Published in: |
Zeitschrift für Planung : ZP. - Heidelberg : Physica-Verl., ISSN 0936-8787, ZDB-ID 1019242-6. - Vol. 8.1997, 1, p. 99-118
|
| Subject: | Einzelhandel | Retail trade | Marketing | Controlling | Management control | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | The conjoint profit model and its applications for marketing-controlling |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001216813