Das Discount-Phänomen : eine 360-Grad-Betrachtung
Thomas Rudolph; Markus Schweizer. Mit Beitr. von Manfred Bötsch ...
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Rudolph, Thomas (ed.) ; Schweizer, Markus (contributor) ; Bötsch, Manfred (contributor) |
| Publisher: |
Zürich : Verl. Neue Zürcher Zeitung |
| Subject: | Einzelhandel | Retail trade | Niedrigpreisstrategie | Low-cost strategy | Schweiz | Switzerland | Discounter | Discounters | Einzelhandelsbetrieb | Discountgeschäft | Preispolitik |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] ; Description [deposit.dnb.de] |
| Published items: |
27 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 306 S. Ill., graph. Darst. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 27 Beitr. Erscheint: 19. August 2005. - Pb. : ca. EUR 33.00, ca. sfr 48.00 |
| ISBN: | 978-3-03823-180-6 ; 3-03823-180-0 |
| Classification: | Handel ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002850992