Das Handbuch für das Automobilmarketing : Strategien, Konzepte, Instrumente
Willi Diez
| Year of publication: |
1996 ; 2. Aufl.
|
|---|---|
| Authors: | Diez, Willi |
| Publisher: |
Landsberg/Lech : Verl. Moderne Industrie |
| Subject: | Kraftfahrzeugindustrie | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 384 S Ill., graph. Darst 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben Erscheint: Mai 1996 ; Pp. : DM 148.00, sfr 140.00, S 1095.00 |
| ISBN: | 3-478-23762-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000584006