Das Herstellerimage im Handel : eine empirische Untersuchung zum vertikalen Marketing
von Nikolaus Franke
| Year of publication: |
1997
|
|---|---|
| Authors: | Franke, Nikolaus |
| Publisher: |
Berlin : Duncker und Humblot |
| Subject: | Marketingmanagement | Marketing management | Firmenimage | Corporate reputation | Lieferantenmanagement | Supplier relationship management | Handelsmarketing | Retail marketing | Buchverlag | Book publishing | Buchhandel | Book trade | Deutschland | Germany | Produzent | Image | Handel | Vertikales Marketing | Taschenbuch | Verlag | Umfrage |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XVII, 315 S. graph. Darst. 24 cm |
|---|---|
| Series: | Betriebswirtschaftliche Forschungsergebnisse. - Berlin : Duncker & Humblot, ISSN 0523-1027, ZDB-ID 504450-9. - Vol. 109 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diss., 1997 |
| Notes: | Literaturverz. S. 285 - 312 Brosch. : DM 112.00, S 818.00, sfr 99.50 |
| ISBN: | 3-428-09169-8 |
| Classification: | Handel ; Buchhandel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000639961