Das Kartengeschäft : zwischen Convenience, Effizienz und Profitabilität
Gerd Cimiotti; Andreas Martin
| Year of publication: |
2008
|
|---|---|
| Authors: | Cimiotti, Gerd ; Martin, Andreas |
| Publisher: |
Frankfurt am Main : Knapp |
| Subject: | Bankgeschäft | Banking services | Kreditkarte | Credit card | Chipkarte | Smart card | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Deutschland | Germany | Kartengesteuertes Zahlungssystem |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | VII, 123 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8314-1226-6 ; 3-8314-1226-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014007609