Das Marketing innovativer Informationstechnologien : eine praxisorientierte Konzeption für die Technologie der Wissensverarbeitung
von Michael M. Heidingsfelder
| Year of publication: |
1990
|
|---|---|
| Authors: | Heidingsfelder, Michael M. |
| Subject: | Innovationsdiffusion | Innovation diffusion | B-to-B-Marketing | Business-to-business marketing | Informationstechnik | Information technology | Theorie | Theory | Produktinnovation | Produktmarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XLIII, 353 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Saarbrücken, Univ., Diss., 1990 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000818047