Das Matrixprinzip in der Marktkommunikation
Manfred Enzlmüller
| Year of publication: |
2006
|
|---|---|
| Authors: | Enzlmüller, Manfred |
| Publisher: |
Retz : Hofer |
| Subject: | Klein- und Mittelbetrieb | Marketing | Kommunikationsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 192 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-902111-16-X ; 978-3902111-16-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004888480