Das Produkt-Management : seine Funktionen im Marketing
Nicolaus Grüneberg
| Year of publication: |
1973
|
|---|---|
| Authors: | Grüneberg, Nicolaus |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Innovation | Absatzpolitik | Produktmanagement |
| Extent: | 232 S graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Einführung |
| Language: | German |
| Thesis: | Zugl.: Berlin (West), Freie Univ., Diss., 1972 |
| Notes: | Literaturverz. S. 215 - 227 |
| ISBN: | 3-409-36441-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000025373