Das Transferpotential von Marken
Year of publication: |
1989
|
---|---|
Authors: | Hätty, Holger |
Published in: |
Jahrbuch der Absatz- und Verbrauchsforschung. - Berlin : Duncker & Humblot, ISSN 0021-3985, ZDB-ID 2488-0. - Vol. 35.1989, 2, p. 124-152
|
Subject: | Markenartikel | Brand |
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