Data analytics in a privacy-concerned world
Year of publication: |
2021
|
---|---|
Authors: | Wieringa, Jaap E. ; Kannan, P. K. ; Ma, Xiao ; Reutterer, Thomas ; Risselada, Hans ; Skiera, Bernd |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 915-925
|
Subject: | Big Data | Big data | Data Analytics | Data analytics | Welt | World | Data Mining | Data mining |
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