Data-driven, data-informed, data-augmented : how Ubisoft’s Ghost Recon Wildlands live unit uses data for continuous product innovation
Karl Werder, Stefan Seidel, Jan Recker, Nicholas Berente, John Gibbs, Nouredine Abboud, and Yossef Benzeghadi
| Year of publication: |
2020
|
|---|---|
| Authors: | Werder, Karl ; Seidel, Stefan ; Recker, Jan ; Berente, Nicholas ; Gibbs, John ; Abboud, Nouredine ; Benzeghadi, Yossef |
| Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 62.2020, 3, p. 86-102
|
| Subject: | innovation | product innovation | data analysis | design | software | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Produktgestaltung | Product design | Software |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0008125620915290 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012231376