Data-driven market segmentation : the case of medical tourists in Lebanon
Alternative title: | Segmentacija tržišta temeljena na podacima : slučaj medicinskih turista u Libanonu |
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Year of publication: |
2023
|
Authors: | Noaman, Samar Billi ; Jabbour, Mazen ; Range, Daniel ; Mataruna-Dos-Santos, Leonardo |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 35.2023, 1, p. 57-75
|
Subject: | Lebanon | medical tourists | motivations | data-driven segmentation | typology | Libanon | Marktsegmentierung | Market segmentation | Urlaubsverhalten | Holiday behaviour | Gesundheitstourismus | Health tourism | Internationaler Tourismus | International tourism |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in kroatischer Sprache |
Other identifiers: | 10.22598/mt/2023.35.1.57 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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