Data-driven pricing for a new product
Mengzhenyu Zhang, Hyun-Soo Ahn, Joline Uichanco
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhang, Mengzhenyu ; Ahn, Hyun-soo ; Uichanco, Joline |
| Published in: |
Operations research. - Linthicum, Md. : INFORMS, ISSN 1526-5463, ZDB-ID 2019440-7. - Vol. 70.2022, 2, p. 847-866
|
| Subject: | Bass model | data-driven pricing | demand learning | Operations and Supply Chains | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Produktentwicklung | New product development | Innovation | Prozessmanagement | Business process management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2021.2204 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013365798