Data equivalence in cross-cultural international business research : assessment and guidelines
Year of publication: |
2008
|
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Authors: | Hult, G. Tomas M. ; Ketchen, David J. ; Griffith, David A. ; Finnegan, Carol A. ; Gonzalez-Padron, Tracy |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 39.2008, 6, p. 1027-1044
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Subject: | Internationales Marketing | International marketing | Datenqualität | Data quality | Operations Research | Operations research |
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