Data, expert knowledge and decisions : an interdisciplinary approach with emphasis on marketing applications; [workshop on Data Analysis, Decision Support and Expert Knowledge Representation in Marketing and Related Areas of Research at the Univ. of Karlsruhe (TH) from June 21 to 23, 1987]
Wolfgang Gaul ... (eds.)
| Year of publication: |
1988
|
|---|---|
| Other Persons: | Gaul, Wolfgang (ed.) ; Schader, Martin (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Marketing | Computerunterstützung | Computerized method | Theorie | Theory | Entscheidung | Decision | Entscheidungsunterstützungssystem | Wissensrepräsentation | Datenanalyse | 21.06.1987 |
| Description of contents: | Table of Contents [d-nb.info] ; Description [zbmath.org] |
| Extent: | VIII, 380 S. 117 graph. Darst. |
|---|---|
| Conferences: | Workshop on data analysis, decision support and expert knowledge representation in marketing and related areas of research ; (Karlsruhe) : 1987.06.21-23 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Enth. 31 Beitr. |
| ISBN: | 3-540-19038-4 ; 0-387-19038-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014272364