Data mining techniques : for marketing, sales, and customer relationship management
Gordon S. Linoff ; Michael J. A. Berry
| Year of publication: |
2011 ; 3. ed.
|
|---|---|
| Authors: | Linoff, Gordon ; Berry, Michael J. A. |
| Publisher: |
Indianapolis, IN : Wiley |
| Subject: | Verkauf | Marketing | Mangement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XL, 847 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-65093-6 ; 0-470-65093-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009346035