Data mining techniques : for marketing, sales, and customer relationship management
Year of publication: |
2011 ; 3. ed.
|
---|---|
Authors: | Linoff, Gordon ; Berry, Michael J. A. |
Publisher: |
Indianapolis, IN : Wiley |
Subject: | Verkauf | Marketing | Mangement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Job-Monitor : Marketing & Sales 2010/11 ; Essen 2010
Peisert, René, (2010)
-
Comparative tourism marketing : case studies
Nedelea, Alexandru, (2010)
-
International marketing : fundamentals for small and medium-sized enterprises
Cignacco, Bruno Roque, (2010)
- More ...
-
Data mining techniques : for marketing, sales, and customer relationship management
Berry, Michael J. A., (2004)
-
Data mining techniques : for marketing, sales, and customer support
Berry, Michael J. A., (1997)
-
Data mining techniques : for marketing, sales and customer relationship management
Berry, Michael J. A., (2004)
- More ...