Data privacy : effects on customer and firm performance
Year of publication: |
January 2017
|
---|---|
Authors: | Martin, Kelly D. ; Borah, Abhishek ; Palmatier, Robert W. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 1, p. 36-58
|
Subject: | data breach | consumer vulnerability | privacy | spillover effects | big data | Unternehmenserfolg | Firm performance | Datenschutz | Data protection | Spillover-Effekt | Spillover effect | Big Data | Big data | Konsumentenverhalten | Consumer behaviour | Datensicherheit | Data security | Data Mining | Data mining |
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