Data selection and procurement
Year of publication: |
2011
|
---|---|
Authors: | Mela, Carl F. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 6, p. 965-976
|
Subject: | Marktforschung | Market research | Datenmodell | Data model | Datenqualität | Data quality | Empirische Methode | Empirical method |
-
Weber, Kristin, (2009)
-
Walter, Monika, (2015)
-
Goal-oriented business process engineering
Nagel, Benjamin, (2015)
- More ...
-
A Dynamic Model of Sponsored Search Advertising
Yao, Song, (2008)
-
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F., (1996)
-
Bronnenberg, Bart J., (2008)
- More ...