DATABASE MARKETING: NEW RULES FOR POLICY AND PRACTICE
| Year of publication: |
1993
|
|---|---|
| Authors: | Cespedes, Frank V. ; Smith, H.Jeff |
| Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 34.1993, 4, p. 7-22
|