Database submission : the ISMS durable goods data sets
Year of publication: |
2012
|
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Authors: | Ni, Jian ; Neslin, Scott A. ; Sun, Baohong |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 6, p. 1008-1013
|
Subject: | retailer | durable goods | panel data | product adoption | holiday promotion | sales forecasting | Dauerhafte Konsumgüter | Durable goods | Panel | Panel study | Konsumgüter | Consumer goods | Einzelhandel | Retail trade | Absatz | Sales |
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