Extent: | XXXIII, 58 S. : Ill., graph. Darst. 21 cm |
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Series: | Arbeitspapiere zur Schriftenreihe Schwerpunkt Marketing. - Augsburg : FGM-Verl.. - Vol. Bd. 13 |
Type of publication: | Book / Working Paper |
Language: | German |
Thesis: | Zugl.: Augsburg, Univ., Diplom-Arbeit, 1986 |
Notes: | Literaturverz. S. VI - XII |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10009259257