De-clutter your mind : seven worries you can drop from your research agenda
Year of publication: |
2013
|
---|---|
Authors: | Romaniuk, Jenni |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 2, p. 131-133
|
Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management |
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