De‐internationalisation and global strategy: the case of British Telecommunications (BT)
Year of publication: |
2007
|
---|---|
Authors: | Turner, Colin ; Gardiner, Paul D. |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 22.2007, 7, p. 489-497
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Globalization | Country of origin | Marketing strategy | Telecommunications | Market entry | United Kingdom |
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