De Nuestra Familia a La Suya : Amelia Ceja bringing wine to the people
Anjali S. Bal and Kelly Weidner
| Year of publication: |
2019
|
|---|---|
| Authors: | Bal, Anjali S. ; Weidner, Kelly |
| Published in: |
Go-to-market strategies for women entrepreneurs : creating and exploring success. - Bingley, UK : Emerald Publishing, ISBN 978-1-78973-290-0. - 2019, p. 17-24
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| Subject: | Entrepreneurial viticulture and enology | Women in wine | democratization of wine | new brand creation | women in leadership | family business | Weinbau | Wine industry | Familienunternehmen | Family business | Frauen | Women | Wein | Wine | Entrepreneurship | Entrepreneurship approach | Weibliche Führungskräfte | Women managers | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-78973-289-420191003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012220531